By Arianna Huffington, President and Editor-in-Chief at The Huffington Post Media Group.
The shift in the way an increasing number of businesses see their role in the world has been one of the most exciting, promising and desperately needed developments of the past few years. More and more companies are moving beyond the obsession with quarterly earnings and short-term gain toward a very different vision. As Unilever CEO Paul Polman has said, “Business must make a bigger difference to global challenges by leveraging its scale, influence, expertise and resources to drive transformational change at a systemic level.” A sense of purpose has come to be seen, rightly, as a value that not only has a place in business but is essential to long-term success.
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