Why Purpose Should Be A Pivotal Part Of Your Business Strategy

By William Vanderbloemen, originally posted on Forbes.com.

The secret to better and bigger work may not be better and bigger numbers. A recent study from Korn Ferry showed that companies with teams focused on their organization’s purpose had annual growth rates nearly three times the annual rate for their entire industry.

According to the survey, 90% of people who worked in a purpose-driven organization reported feeling engaged in their work. In companies that aren’t as focused on purpose, only 32 percent of employees reported feelings of engagement and connectedness with the work they were doing.

But practically, how do you accomplish this? In a sales-driven world, it can be hard to shift focus without feeling like you might suffer in your business. Here’s some ways we’ve focused on driving purpose and increasing work engagement at Vanderbloemen.

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