Stories: Effective Leaders’ Must-Have Tools

By Roger Dean Duncan, originally posted to DuncanWorldwide.com on January 15, 2018. 

Good stories have a power all their own. They can make complex issues understandable. They can give people a sense of community. They can call people to action in ways they never imagined.

As a young journalist many years ago I covered large events ranging from business conventions to religion conferences to political rallies. I always watched and listened to the speakers very carefully. But most revealing was what I observed in the audiences. When a speaker said something like “Let me illustrate with a story,” the audience would always become more alert and attentive. It was as though the listeners were thinking “Okay, here comes the really good stuff.”

So why don’t more leaders have storytelling in their toolbox of skills? That’s always been a mystery to me. But one thing’s for sure: the value of good stories and effective storytelling cannot be overemphasized.

Kevin Cashman certainly knows this. In the updated edition of his fine book Leadership from the Inside Out he highlights many of the whys and wherefores of good storytelling. He shared some of his insights in a recent interview.

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