By Daniel Goleman; originally posted on Korn Ferry Institute on May 28, 2019.
A strong sense of purpose, most agree, matters. But putting purpose into action does not come so easily in the world of business. For instance, in a recent survey 79% of business leaders believe that purpose is central to an organization’s success and longevity, but only 34% agree that purpose guides their decision-making.
In short, while many leaders see value in being “purpose-driven,” far fewer manage to integrate purpose into their strategy, organizational culture, and approach to employee development. The survey found that less than one third of business leaders guide supervisors to have open discussions with employees about why their work matters.
Kevin Cashman, Korn Ferry’s global leader of CEO & Executive Development, reminds us that establishing a line of sight into organizational purpose is a leader’s job, not just once as part of a “visioning” exercise but continually, incorporating purpose into every moment and process of leadership. In his words, “To optimally engage business performance, personal, team and organizational purpose must be aligned.”