Article by Brent Gleeson, originally posted to Forbes.com on October 17, 2016.
Organizations of all sizes are in a constant state of change now more than ever. External and internal factors include but aren’t limited to growth, lack of growth, economic cycles, emerging technologies, shifts in the competitive landscape, figuring out how to best lead this generational workforce, cultural gaps and communication challenges.
One of the most important roles a leader has is to drive necessary change and evangelize its importance. Obtaining buy-in and protecting the company culture are critical and this can only be done with clear and consistent communication and follow-through.
I’ve taken my companies through periods of change and it isn’t easy. I have definitely made mistakes along the way and applied those lessons in order to do it right the next time.
