Purpose is possibly the most elevating force of organizational, team and individual performance. But as important and as expansive as it can be, it can be easily lost in hyperactive distractors and short-term financial pressure. However, it is precisely during these times when we should challenge leadership and pause to consider: “Has performance become our purpose, or is our purpose driving our performance to new heights?”
So what is this ‘transformative thing’ we call Purpose? Core Purpose appears to be activated at the high performance intersection of our distinguishing talents and our deepest-held values; it is our authenticity in-service to something larger…
