Mission Impossible: The New Age of Ambiguity

Sep 22 2017

By Jonathan Dahl, originally published in Korn Ferry’s Briefings Magazine, Issue 32.  

BrexitPic

You’re the CEO of a UK-based international retailer that sells products for expectant mothers, with more than 1,300 stores and $650 million in revenue.  Two years ago, the board  brought you in to turn the retailer around – which is exactly what you have done, leading the firm to its first profit in years.

Then you wake up one June morning and the world has shifted.  And it’s no small shift.  Headlines are announcing the shocking Brexit vote, and nobody can say what that means exactly.  How will trade be affected?  Will EU workers have flexibility in the UK?  How much will the pound weaken?  Quickly, the questions – and the concerns – funnel down to your company.  All that seems certain now is that nothing is certain.

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